Advertise with us

Who reads it

People who want AI reported without the hype: developers, founders, IT and operations leaders, and the professionals working out what these tools actually do and what they cost. They come because the coverage separates what a system can demonstrably do from what a launch claims, with the primary source, the benchmark or the documentation linked. We do not publish audience figures we cannot stand behind, and we will not quote you an inflated one; if reach matters to your decision, ask and we will tell you honestly where the site is at.

Two ways to advertise

Clearly labelled display advertising. A defined advertising slot on the site, marked as advertising and kept separate from the journalism. It is your message in your words. It does not sit inside a story pretending to be one, and it never changes what we cover or how we cover it.

Sponsored content. A piece with a commercial arrangement behind it, written and fact-checked by us to exactly the standard of everything else on the site, and labelled as sponsored wherever it appears. Every factual claim in it still links to a primary source. This works when there is a real, true and genuinely useful story to tell: a tool that does what it says, a capability a reader would be glad to understand, work you have actually done. It does not work as a page of adjectives, and it never launders a product claim through our byline.

What we will not do

AI is a field built on overstatement, which is exactly why the line matters most here. We do not write fake or paid-positive reviews, and no advertiser can buy a favourable review, a benchmark result or a recommendation. An arrangement buys a clearly labelled placement, never favourable coverage, never a soft edit of our reporting, and never a say in what we tell readers a tool can and cannot do. Anything that would require us to overstate a capability, repeat an unverifiable claim, or hide a commercial interest gets a polite no and a link to how the site works.

Disclosure, every time

Anything with a commercial relationship behind it, including any affiliate arrangement, is disclosed as such, in plain words, where it appears. That protects you as much as the reader: honestly disclosed advertising that meets a real standard is worth more than a plant a reader can smell. It is also simply the law we work under, and we would keep the rule regardless.

Rates and how to enquire

We tailor advertising to the business and the campaign rather than selling a fixed package, and we are glad to talk it through, including a discount for not-for-profits and open-source projects. There is no obligation in asking. Use the advertising enquiry form, tell us a little about your business and what you have in mind, and we will come back to you.

For the fuller picture of how the site is made and the standards behind all of this, see how this site works.